Whenever the majority of the people thinks of the holograms, they immediately think of the episodes of the Star Trek. Here, the crew is constantly interacting with some intelligent beings that are not actually there. In the 80s, the cheese-eating mouse picture or a picture of the spaceship was more famous. In order to see all the details, one had to look at the picture at the right angle with the right amount of light. Today, the
3D hologram displays have moved a step further.
Well, we are not yet at the technological level where the Star Trek seems to be taking us, but we are very far from the 80s when we were used to the wall hanging squinty images. Today, for one to see the holographic image in a mind-blowing way, you will have to resort to the 3D displays. To the first time observer, it appears like a hollow box in which the 3D videos are displayed.
The technology works in amazing ways. In the movie theaters, it is achieved by reflecting the images of the real objects and people onto some transparent screen surface. The surface could be made of glass or plastic, but is treated with some special chemical. It allows some light to pass through while reflecting some light.
The light that goes through the transparent surface gets reflected by the second surface behind the transparent film surface. The results are spectacular ghost-like images that appear as though they are floating in space. The effect is mind-blowing particularly for those who get to see it for the first time.
In order to understand it better, imagine the ghost-like images you are used to in the Star Trek. In reality, our technology has not gone as far as what we are made to experience in the Star Trek Series. By going by what we had back in the 80s when we were only familiar with the changing images depending on the light intensity, the angle of light and the distance, today we are experiencing a completely new technology, not very far from what the Star Trek is exposing us to.
This is a new and mind-blowing technology that companies are now using to display their promotional materials and demonstrate their new products. The new product is displayed in 3D with an amazing impact on the customers. It gives the company an age over the rivals, particularly in an exhibition forum where you get more attention as compared to the companies that adopt the two-dimensional videos and photographs.
The 3D displays are quite new and are therefore offers an added advantage for any company that adopts them to market their products and services. It increases the branding strength as well as brand awareness. By the mere fact that the display is in a 3-dimensional hologram, the targeted people look and stay looking at the display for much longer.
Your stand will also attract more onlookers and indeed a crowd attracts even a bigger crowd. Just because of curiosity. With a bigger crowd, you are well positioned to give away the promotional materials. It is simply the benefit of the first time advantage or the first mover advantage, as it is often known in the marketing field.